01 Background
Eye Candy Brow Salon is a beauty salon with 14+ years of experience and six locations across the U.S. While they had a website, its performance was lacking in terms of engagement and conversions. Their team approached us to improve their online visibility and deliver a smoother experience to their users. Our approach focused on rebuilding their website from the ground up to mirror the empowering, safe, and caring environment they’ve nurtured in their physical spaces.
02 The Challenges
The website had low engagement metrics despite the brand’s offline credibility and presence. Their online clicks were stagnant at around 1.14k, and users were not converting. The design didn’t resonate with their target audience emotionally or visually. Our challenge was to restructure the website to reflect the brand's spirit while simultaneously optimizing for search performance and increasing overall traffic.
03 The Solution
We redesigned the entire website with a brand-first approach—placing women empowerment and care at the center. By aligning the UI/UX with the emotional tone of the brand, we created a visually soothing and welcoming experience. We worked on technical SEO improvements and launched a targeted Google Ads campaign. Over six months, user engagement improved dramatically, with a 50% increase in active users and total clicks rising to 2.27k