01 Background
Karsten Nursery is a family-owned tree nursery based in Minnesota that has been producing quality trees and shrubs for over four decades. Founded by Glen Karsten in the early 1980s, the nursery became known for its exclusive Hybrid SuperTree®, a fast-growing cultivar developed for windbreaks, privacy screens, and landscaping applications. Today the nursery supplies trees to homeowners, farmers, and landscapers across the United States and Canada.
02 The Challenges
Although Karsten Nursery had a strong reputation for producing high-quality trees, the website faced challenges with organic search visibility and product discoverability. Many potential customers searching for windbreak trees, fast-growing shade trees, or landscaping plants were not easily finding the website through search engines. Additionally, product information and site structure required optimization to better support e-commerce growth.
03 The Solution
Our team implemented a comprehensive SEO and content strategy focused on optimizing product pages, improving internal linking, and enhancing keyword targeting related to fast-growing trees and landscaping solutions. We also introduced analytics tracking and performance monitoring to better understand user behavior. These improvements helped increase organic traffic, improve search rankings, and attract more customers interested in tree planting and landscaping projects.