01 Background
Ladder Safety Rails has been in the ladder safety business for over 10 years, with a mission to simplify the use of extension ladders in the U.S. Although their website was functional, it lacked the user-friendliness and visibility required to reach a broader audience. With only a keyword density of 251, the brand faced challenges in gaining traction online. Our goal was to make the website more accessible, improve its search rankings, and make it easier for customers to navigate and purchase products.
02 The Challenges
The website’s initial user experience was confusing, which led to poor conversion rates. Despite being in business for a decade, the website's keyword density was low at only 251, leading to limited organic traffic and search visibility. We needed to redesign the site to simplify its structure, enhance its usability, and optimize it for better SEO performance.
03 The Solution
We started by completely overhauling the website’s design to create a minimalistic, user-friendly interface, aligned with the brand’s niche. Through strategic SEO optimizations, we increased the website’s keyword density from 251 to 2,000, significantly improving its search engine ranking. The combined efforts of CRO improvements and ongoing SEO work resulted in a remarkable 3.9k traffic increase, bringing in more leads and improving overall engagement.